🔢 The Round Number Edge ⭕

Good morning, traders…

It’s time to talk about one of the most overlooked factors in options pricing: the psychology of round numbers.

Options traders spend hours analyzing delta, theta, and implied volatility. They build complex spreadsheets comparing intrinsic values and time decay. 

But they completely miss a factor that can make or break their trades before they even place them.

I’m talking about how human psychology affects strike price behavior around round numbers, like $10, $50, $100, and $200.

These aren’t just arbitrary price levels. They’re psychological battlegrounds where millions of retail traders make predictable emotional decisions — and where market makers position themselves to profit from that predictability.

The numbers don’t lie. Round number strikes consistently carry 5x to 10x more open interest than strikes just $2 or $3 away. 

This massive concentration of contracts creates entirely different pricing dynamics that most traders don’t even consider.

Right now, with market volatility creating more opportunities for dramatic moves, understanding strike price psychology has become even more critical. 

The difference between choosing the $95 Calls versus the $100 Calls on the same underlying stock can mean the difference between a 20% gain and a 150% gain … or between a small loss and a total wipeout.

This knowledge has saved me from countless mediocre trades and led me to some of my most profitable setups over 22 years of trading.

Here’s Why Round Number Strikes Behave Differently (And What To Do About It)…

The Magnet Effect

Round numbers act as massive psychological magnets in the market.

Think about it: when a stock approaches $100, every retail trader has an opinion. “I’ll buy when it hits $100.” “Time to take profits at $100.” “It should bounce off $100.”

Smart Money traders know this. They position around these levels because they understand retail behavior patterns.

That’s why round-number strike prices consistently carry more open interest than their odd-number neighbors.

Check any major stock’s options chain right now. The $100 strike might show 40,000 contracts of open interest, while the $97 strike shows 6,000.

This liquidity difference creates:

  • Tighter bid-ask spreads.
  • Better fill prices.
  • More responsive pricing when the stock moves.
  • Easier exits when you need them.

When institutions hedge massive $100 strike exposure, that hedging activity creates momentum that benefits anyone holding those contracts.

When Round Numbers Work Against You

This psychology cuts both ways…

Just as huge volume can push a stock over a round-number threshold, it also creates powerful incentives for market makers to prevent that breakthrough.

If Stock ABC is trading at $99.50 heading into expiration Friday, and there are 50,000 contracts of $100 Calls outstanding, market makers will be forced to make massive payouts if the stock closes above $100.

But if they can keep it below $100 by expiration, they collect all that premium without paying out a dime.

This creates concentrated selling pressure right at round number levels, especially as expiration approaches. Market makers have both the capital and the incentive to defend these levels aggressively.

The Adjacent Strike Advantage

This is where understanding round number psychology becomes a tactical advantage.

There’s nothing wrong with buying the $99 Calls even if most of the volume concentrates on the $100 strike. If the stock breaks $100, your $99 Calls will benefit just as much.

But if Stock ABC trades to $99.98 and then gets rejected at the round number, your $99 Calls will hold their value much better than the $100 Calls would.

You get similar upside exposure with less risk of total premium loss if the psychological level holds.

Understanding when to avoid round number strikes is just as important as knowing when to target them.

How to Use Round Numbers To Your Advantage

Next time you’re evaluating options near a round number:

Check the options chain for open interest concentration. The round number strike should show significantly higher volume.

Review recent price action around that level. Look for multiple tests or rejections.

Consider your timeframe. Round number psychology tends to play out over days or weeks, not minutes.

Consider catalysts. Earnings reports, news stories, and press releases can override psychological levels temporarily.

The options market is driven by human emotions as much as mathematical models. Round number psychology represents one of the clearest examples of this.

Learning to read these psychological patterns — and position accordingly — can give you an undeniable edge that pure technical analysis often misses.

And speaking of undeniable edge…

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Happy trading,

Ben Sturgill

*Past performance does not indicate future results

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